Digital payment aspirations have been fast tracked by forming a new internal group by Facebook.

A new group has been started by Facebook, which is responsible for pushing the digital payments of the company. 

According to reports from Bloomberg, the new financial unit will supervise all the payments projects like the Facebook pay which was launched late last year by the social media giant. This will unify the payment experience across the ecosystem of all the apps and services of Facebook. 

Facebook app

David Marcus who is the co-creator of the company’s Libra crypto currency project will be leading the group. He remains the head of Novi, a department where a digital wallet is being developed. This wallet is designed for Libra. 

Marcus told Bloomberg that there is lots of commercial stuff taking place in the company. And the aim of company is to make sure the users spend more time on these apps. Facebook is hoping that the users will do more purchasing on social media apps such as messenger, WhatsApp and Instagram. 

Marcus started working with Facebook in 2014. He was the president at PayPal holdings and signed to Libra after managing Facebook messenger  for four years. 

Libra hasn’t been so successful as the global crypto currency in the way the company was hoping, but the merger of all the different payment systems within the same group might click.  

Mark Zuckerberg the CEO of Facebook was very thrilled about the apps and the ecommerce of the company. 
Initially the group will aim to strengthen WhatsApp payments in south America and Asia. The two main countries the company is focusing on are India and Brazil. Facebook launched the payments app in Brazil in June, which allowed users to make transactions using the messaging  app. In order to launch the payments projects in several countries Facebook needs to get the nod from the regulators.

Digital Payments from Facebook enables you to:

Instead of repeatedly entering your payment information, add your chosen payment system once and then use Facebook Pay to accept transactions and purchases on our applications when it’s available.
Put in place Facebook Pay app-by-app or select to enable it to be used across the apps (where applicable). If you want to put in place Facebook Pay for usage across apps, we won’t immediately set it up for all of the applications you are currently using.
In one location, you can manage payment options, check payment records, and make settings changes.
Get live chat customer service in the United States in real-time (& in a lot of  places across the world in the future)
Know specifically which Facebook payment systems are included.

Leave a Reply

Your email address will not be published. Required fields are marked *